Her focus on mindful consumption has struck a chord with shoppers craving less but better quality, leading her to open the Fitzroy North space after years designing and working from home. “I felt I was at a point in my business where I was ready to create a dedicated environment for appointments,” she says. “I love welcoming clients into my home, so it was important for me to translate that personal and intimate experience into my first showroom.

Excerpt from Broadsheet Melbourne, Made-To-Order Label Kalaurie’s First Showroom and Atelier Is Filled With “Modern-Day Heirlooms, words by Georgina Safe.
Full article here.